25M+ customers served
Global growth required reliable, scalable storefront delivery.
Case Study
Recovering headless Shopify delivery velocity for Zinus.
Helixian entered a high-complexity headless storefront engagement, absorbed inherited technical debt, and restored roadmap momentum while shipping high-impact revenue programs.
Accelerated execution
Roadmap delivery resumed after prior agency transition risk.
AOV initiatives launched
Rebuy recommendations and warranty flows shipped in parallel.
Stability restored
Core codebase ownership and technical consultation improved confidence.
Zinus needed a development partner capable of taking ownership of a complex headless Shopify Plus codebase after a difficult transition, while still delivering new roadmap initiatives with measurable revenue impact.
Stabilize inherited codebase
Rapidly mapped architecture boundaries, resolved high-risk defects, and restored day-to-day delivery predictability.
Resume backlog execution
Delivered unfinished roadmap work in parallel with bug remediation to reduce stalled initiative carryover.
Launch AI-powered merchandising
Implemented and customized recommendation flows through Rebuy to support upsell and cross-sell programs.
Integrate warranty revenue path
Connected Mulberry extended warranty experience to key product and purchase touchpoints.
Roadmap confidence improved
Internal stakeholders regained visibility and confidence in delivery throughput.
Higher-value merchandising
Recommendation and warranty programs introduced new AOV growth levers.
Operational continuity
Engineering execution continued without further transition disruption.
Stronger technical ownership
Platform changes moved forward under a consistent implementation strategy.
Headless implementation support across custom React and CMS structures.
Custom recommendation and warranty flows added to improve merchandising value.
Conclusion
Helixian helped Zinus move from delivery instability to measurable execution momentum by combining architectural ownership with high-impact commerce feature delivery.