Helixian and Attitude Living work portfolio

Case Study Overview

Introduction

ATTITUDE needed a Shopify partner to modernize theme performance, launch subscriptions, and deliver custom merchandising components that gave marketing and growth teams more control.

Engagement Impact

What We Delivered

Helixian removed performance bottlenecks, refactored theme and app asset delivery, and improved Core Web Vitals. We then built custom subscription-ready UX, including new product cards, a feature-rich cart drawer, and one-time vs subscription controls across key conversion touchpoints.

UX OptimizationCustom Theme EngineeringAttribution-ready TrackingSubscription Enablement
Technical Execution

Performance improvements and subscription-ready commerce UX.

Custom built cart drawer for ATTITUDE Living with one-click cross-sells, free gifts, and AOV increasing progress bar.

Cart Drawer

Helixian created a custom cart drawer with one-click cross-sells, free gift functionality, AOV increasing progress bar for free shipping and gifts, and custom line-item subscription widgets allowing customers to swap one-time items already in the cart for a subscription and set delivery frequency if desired.

Subscription widget for ATTITUDE Living that allows customers to choose between one-time and subscription products.

Subscription Widget

Used throughout their site as shown above, the subscription widget created by Helixian has been critical for the launch of subscription services for ATTITUDE to be a huge success. These custom tools were built pixel-perfect to ATTTITUDE's design without the use of third party libraries or apps.

Partnerships built for long-term Shopify growth.

We support roadmap delivery, storefront stability, and conversion-focused implementation for growth-stage and enterprise commerce teams.

Roadmap velocitySenior review gatesConversion-focused delivery
Client perspective

Feedback from commerce operators

Helixian has been a fantastic Shopify development partner and they have played an integral role in growth at True Classic.

True Classic Tees brand visual
Josh Marcy
Director of Technology, True Classic Tees
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