A Case Study On Enhancing User Experience For True Classic Tees
This case study examines how Helixian successfully implemented Shopify's Section Rendering API to address True Classic Tees' challenge of improving the user experience on their product details pages. By leveraging the API and manually triggering attribution events, Helixian significantly reduced loading times while browsing between product variations. This resulted in enhanced customer experience, increased conversion rates, and improved overall business growth for True Classic Tees.
True Classic Tees partnered with Helixian to enhance the user experience on their product details pages, focusing on reducing loading times and improving browsing efficiency across various product variations. Helixian proposed a solution that involved implementing Shopify's Section Rendering API and manually triggering attribution events to optimize the pages. This case study explores the successful implementation and its positive impact on True Classic Tees' business.
- Problem Statement
True Classic Tees faced challenges with their extensive product catalog, exceeding the limitations of Shopify's default system. To accommodate their vast array of variations, True Classic Tees had to create individual products for each variant, leading to excessive asset reloads and prolonged loading times. The primary problem was to streamline the browsing experience by minimizing loading times and payload while navigating between different product variations. Just changing a color required 641 requests and over 34.7 MB of resources.
- Solution Overview
To address True Classic Tees' challenges, Helixian implemented Shopify's Section Rendering API and customized it to suit their unique product catalog requirements. By leveraging the API, Helixian selectively rendered the dynamic sections of the product details pages, significantly reducing payload and eliminating unnecessary asset reloads. Additionally, Helixian manually triggered attribution events such as product view events and add-to-cart events to ensure accurate tracking and reporting. After implementing section rendering, changing a color only required 52 requests and 1MB of resources - a reduction of over 97%!
- IMPLEMENTATION PROCESS
- 01 Integration
Helixian seamlessly integrated Shopify's Section Rendering API into True Classic Tees' existing e-commerce platform, ensuring compatibility and smooth functionality.
- 02 Customization
Helixian tailored the implementation to meet the specific needs of True Classic Tees' extensive product catalog and variant requirements.
- 03 API Utilization
Through the Section Rendering API, Helixian made targeted requests for specific sections of the page, fetching only the required markup to render dynamic elements that changed between product variations.
- 04 Rendering Optimization
Helixian efficiently retrieved and integrated markup into the product details pages, delivering a seamless browsing experience by reducing payload and eliminating unnecessary reloads. Additionally, they manually triggered attribution events to accurately track user interactions and analyze the effectiveness of the implemented optimizations.
- 05 Manual Attribution Triggering
Helixian manually triggered attribution events to accurately track user interactions back to advertising platforms and analyze the effectiveness of the implemented optimizations.
- Results & Benefits
- 01 Enhanced User Experience
By implementing the Section Rendering API and manually triggering attribution events, Helixian significantly reduced loading times and eliminated unnecessary asset reloads during product variation browsing. This optimization led to improved engagement, enhanced customer satisfaction, and reduced bounce rates.
- 02 Increased Conversion Rate
The streamlined product details pages, with faster loading times and seamless browsing between variations, positively impacted True Classic Tees' conversion rate. The improved user experience instilled greater confidence in customers, leading to an increased likelihood of completing purchases.
- 03 Payload Reduction
Through the Section Rendering API, True Classic Tees successfully reduced the overall payload between product variants by over 97%. This optimization directly improved page load times and overall website performance, providing users with a smoother browsing experience.
- 04 Tracking Accuracy
Helixian was able to maintain 100% tracking accuracy while implementing the Section Rendering API. This optimization allowed True Classic Tees to continue to accurately track user interactions and attribute them back to advertising platforms.
Helixian's implementation of Shopify's Section Rendering API and manual triggering of attribution events effectively addressed True Classic Tees' challenges regarding loading times and browsing efficiency on their product details pages. By selectively rendering dynamic sections and reducing payload, Helixian significantly enhanced the user experience, resulting in increased conversion rates and overall business growth. This case study highlights the potential of the Section Rendering API for addressing complex catalog requirements and emphasizes the importance of accurate event attribution in optimizing e-commerce platforms.
In the first image you can see that just to change a color required 641 requests and over 34.7 MB of resources. The second image shows that after implementing the section rendering API we were able to cut the payload down by over 97% to just 52 requests and 1MB of resources.