Branch Furniture - New York, NY


  • Site Speed Optimization
  • Custom Development
  • Mega Menu Template
  • Collection Template
  • CTA Improvements
  • Consultation


In 2018, Branch Furniture's CEO Greg Hayes discovered a problem - buying office furniture is a tremendous hassle. He founded Branch to make it easy for people and teams to create inspiring offices. When Branch Co-Founder Sib Mahapatra came to us at Helixian they had recently gone through several developers and was in need of a trusted agency to improve Core Web Vitals metrics and to build UI/UX elements that their designers had been working hard to create.


With Branch we started off by optimizing their theme according to Core Web Vitals, getting their store passing metrics. While we were working in Branch's theme we identified several bugs from a previous developer which were negatively impacting their new collection designs. We resolved the bugs and partially refactored the previous work to bring everything in working order and successfully launched their new collection template, mega menu template, and a "sticky" Add To Cart CTA.

Collection Template

With some bug fixes and a partial refactor we improved the logic related to Branch's collection page template - now with perfectly aligned hero images, working variant swatches and image swapping so their clients can browse and view their product options directly from the collection page

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Variant Swatches & Image Swapping

Similar to their collection page, Helixian refactored the variant swatches on the Branch PDP, dynamically displaying images based on variant selection. Helixian also implemented the improved template into the product quickview modal which is surfaced after customers complete their 'Design My Office' quiz.

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Mega Menu Template

Helixian implemented a new mega menu layout for a navigation menu item which was desired to be unique from the other mega menu templates. Complete with fully featured tools in the Shopify theme customizer, their new Mega Menu can be completely configured and modified by their marketing staff on the fly as desired without involving developers.

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"Helixian offers a wonderful combination of technical know-how, speedy execution and friendly collaboration, all with competitive pricing and a great attitude. We used them to refactor components of our site for compliance with Core Web Vitals and are already seeing great results. Highly recommend Helixian as a Shopify collaborator for teams and projects of all sizes."

Sib Mahapatra

Co-Founder | Branch Furniture
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